Dead Sour - A Sour Sweet Candy Brand

Challenge: Dead Sour is a playful sour candy brand created around bold flavours, loud expressions, and youthful energy. The challenge was to develop a brand identity that felt quirky, colourful, and instantly captured the fun of enjoying sour gummy candies. Strategy: The creative direction was built around playful typography, expressive visuals, and vibrant colours to create a brand experience that feels energetic and memorable. Every design element was carefully crafted to reflect the brand's fun-loving personality and connect with a youthful audience.