A passion project!
Services offered: Logo design + Packaging
Design Solution: The complete brand identity is crafted around a vibrant mix of keywords: quirky, fun, colorful, and youthful, all while embodying a bold personality and loud expressions.
The logo captures the expressive joy of eating sour candy, with the letter "E" shaped creatively like a heart to symbolize our love for every gummy jelly. Each design element radiates the playful vibe of our treats, while the word "Sour" mimics the shape of gummy candies. To amplify this connection with our audience, I’ve chosen a lively color palette brimming with vibrant hues, ensuring a joyful and uplifting experience that resonates with our youthful customer base.
This brand identity isn’t just a look; it’s an invitation to indulge in a world of fun and flavor! I had an absolute blast bringing this project to life! Infusing it with quirky colors and a fun vibe was a joy, and I can’t wait to see how it resonates with the bold spirit of youth!"
It allowed me to explore a different style in my design.
