Services offered: External Branding
Raahgeer is a brand that offers a bespoke range of products, celebrating the rich diversity of India’s cultural influences. Each item is crafted to be more than just a possession; it becomes a timeless heirloom filled with meaning and cherished memories, ready to be passed down through generations.
This project aimed to create a visual identity that reflects Raahgeer's essence. Inspired by the silhouette of an old briefcase, or "atechi," adorned with vintage floral patterns, the logo embodies luxury and elegance. The brand identity captures the allure of timeless travel and serene beauty, extending seamlessly into packaging and other branding collaterals, ensuring a cohesive narrative that resonates with Raahgeer’s mission.
I selected a customized font that combines serif and sans serif attributes, giving the brand a modern yet luxurious feel. The color palette features deep, vibrant shades paired with earthy natural tones and a touch of gold, striking a balance that adds a fresh and distinctive vibe.
The result is a timeless and elegant brand identity, with cohesive elements that reflect the project's core values and enhance Raahgeer’s unique story.
