Services offered: External Branding + Social Media Design
Silken is a culture-driven, environmentally woke, and luxe décor brand. Silken boasts of a décor range that is conscious and elegant. They have eco-friendly methods of manufacturing a large range of home décor products dedicated to different collections. All the products are handmade by local artisans. So it's all about nature and community.
The project's main objective is to create a visual identity that conveys the raw and natural feel of the brand. The main logo was asked in type form. The brand identity needs to showcase eco-friendly, sustainable, elegant, professional, clean, and product efficiency factors of the brand. They wanted complete art direction on the same lines as the packaging, social media, website banners, collection cards & other branding collaterals.
I designed the complete visual identity keeping in mind all the above attributes to convey the real feel of the brand. The logo was created in text form with a sub-mark. The font selected is serif to compliment the elite & premium feel of the brand. The color palette chosen is Fresh Sawdust (earthy tone) and Vivid Burgundy for a lil' pop-out to bring a fresh & distinctive vibe to the brand. The result is a timeless and fresh brand, brand elements, and social media that are consistent with the project values.
I had a brand understanding that helped me pave through creativity the way the clients wanted.
